A Scottish radio station owned and run by musicians. For people who want to listen to more flexible playlists containing more than one genre of music.
Kirsty's nickname is Chief. She comes from Leith and while she was coaching one of her choirs (Kirsty is also the Musical Director and founder of Sing in the City) the 'Aw Blacks' unrehearsed and simultaneously in movement pointed to Kirsty, whilst singing the line from the Proclaimers song, 'Sunshine on Leith and Kirsty has been known as 'The Chief' ever since.
Kirsty Baird BEM, founded Chief Radio in May 2020. Kirsty's band, 'Hanley and the Baird' released the single, 'Follow the Rainbows' which went straight into the Scottish charts at No.3 and No.27 in the UK Download Charts. The success of this was helped by the bands fanbase and community radio stations across the country.
Commercial Radio stations choose to play only established artists and songs. At which point, Kirsty identified both, a need for a more level playing field for unsigned artists and more choice for listeners.