Kirsty Baird BEM, founded Chief Radio in May 2020. Kirsty's band, 'Hanley and the Baird' released the single, 'Follow the Rainbows' which went straight into the Scottish charts at No.3 and No.27 in the UK Download Charts. The success of this was helped by the bands fanbase and community radio stations across the country. Commercial Radio stations chose to play only established artists and songs. At which point, Kirsty identified both, a need for a more level playing field for unsigned artists and more choice for listeners.
We used to have a Scottish chart. It was established in 1991 to publish the sales in Scotland. This chart was stopped in December 2020 very quietly. When we asked why were were told by the Official Chart company that 'new data limitations' meant that the chart would not be published but the Scottish album chart would. This made no sense. In 2021 why would we have less data. The Scottish chart admittedly had become a little irrelevant to most but to Independent and unsigned bands it was a foothold into the charts and it represented the results of their fanbase buying their songs. Over 1000 people have signed our petition, please be one of them and help us bring back this little bit of Scotland and make the chart more relevant?
What is Chief Radio?
A Scottish radio station owned and run by musicians. For people who want to listen to more flexible playlists containing more than one genre of music.
Kirsty's nickname is Chief. She comes from Leith and while she was coaching one of her choirs (Kirsty is also the Musical Director and founder of Sing in the City) the 'Aw Blacks' unrehearsed and simultaneously in movement pointed to Kirsty, whilst singing the line from the Proclaimers song, 'Sunshine on Leith, 'while the chief', and Kirsty has been known as 'The Chief' ever since.
Chief Radio will be providing radio play opportunities to unsigned artists and for presenters far and wide who can provide engaging and entertaining shows. At some point we would like to give training opportunities to people with little or no experience in radio. Kirsty is extremely passionate about local communities and making music accessible for all and Chief Radio has a very hands on approach to connecting with people.
Kirsty is also the Director of Sing in the City. This business along with their members have raised over £137k for charity and community. She believes that everyone should have access to music whether it's in the taking up of an instrument or joining a choir. Music and community will be at the heart of everything we do. Chief Radio have already donated 46 Alexa speakers to care homes in Scotland so they can tune into listen to the Rock the Care home show on a Sunday. This is what inspires Kirsty and so, Chief Radio was born.