Chief Radio is owned by a professional singer/songwriter/musician Kirsty Baird who has performed in Venues like the Usher Hall and The Festival theatre in Edinburgh and the Alhambra theatre in Fife.

Kirsty appreciates following our dream is a hard slog and one that never ends.  Our music is expected for free and sometimes there is little return for our hard work.

We all want the 'commercial' stations to play our tunes and on occasion they may do just that however, it is the smaller community stations that will give unsigned bands ongoing support.

Chief Radio has a social following reaching 25,000+
and listeners annually 150,000+
Our listeners are highly engaged with 40%+ reposting/sharing our social media who have supported 1000s of unsigned bands to date.

We have also teamed up with a promoter that you may want to consider getting in touch with.  We play the artists from Pluggin' Baby often and Emma also has a show on Chief Radio.

Pluggin' Baby

Pluggin’ Baby was set up in 2013 and is a national radio plugging business here to get your music played on the radio and to help create the much needed buzz for your brand.

Emma Scott has 25 years radio presenting experience and knows what radio presenters and producers expect from radio pluggers. She has worked all over the country and with many different radio groups and is plugging to a lot of people that she has a professional relationship with.

Get your music heard

Get more follows, downloads and people at your gigs
Radio stations like Chief close down every month.  It costs us £12,000 a year to keep Chief on air and we need your support as much as you need ours.  If you donate £3 to our station per single release, we will not only play your song but actively promote your song and keep it in rotating playlists.  We will talk about you and your music, encourage social media follows, promote your local gigs and make sure our listeners know who you are.  For more information please get in touch.  On occasion we often put on local gigs and invite our artists to take part.

It costs over £12k a year to run Chief, we also need your support 

"Chief Radio really know how to help an artist achieve success! It is so hard for an independent artist to build a fan base and build a career, but Chief radio understand how to get there. If Chief believe in you and your music you are half way there. They will use their knowledge, contacts and listeners to build your fan base, increase your sales and help you establish yourself as an artist. With an abundance of energy, drive and desire to see you succeed, you could ask for no better team behind you. "

Paula O'Reilly

Songs I'll never sing 

What artists say about Chief


" Been following Chief Radio for a few months now.  I'm really impressed how they play a wide variety of music, especially up and coming /unknown artists like my band Wesson."

Kirsteen Harvey

"The support from the team at Chief has been so appreciated it means a huge amount"


"Good luck Chief Radio and keep going selling ourselves to ourselves. Show us how beautiful we are"


"It's special to have other musicians take an interest in what you do. It rings true when you're supporting artists like me and other artists you like"

Michelle mcmanus

Some people talk the talk but you walk the walk
Keep up with the good work

The laurettes

We cannot tell you how AMAZING the team Chief Radio are.  They actively search Scotland and take it upon themselves to support, lift bands up and just generally be amazing humans!

paula o'reilly

So good to know my song Speechless is still receiving airplay since its release over 2 years ago.  The team at Chief are all legends. Thanks for your support 

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